Brighton & Hove is the first choice for the world’s leading association’s sustainable conference

A world-renowned trade association for knowledge exchange practitioners has chosen Brighton & Hove as the venue for its largest ever conference.

Cambridge-based PraxisAuril chose the city after meeting Lucinda Jones, VisitBrighton’s pre-pandemic sales agent, at VisitBrighton’s award-winning stand during the Meetings Show at London’s Olympia.

Brighton & Hove ticked all the boxes

PraxisAuril was looking for a location that ticked all of its boxes: an attractive location, exclusive use of an entire building – and most importantly, a location that would allow the organization to put its sustainable principles into practice when hosting delegates at this important event.

20th anniversary and first in-person event

Although delayed by the lockdown, after a series of familiarization trips, site visits, meetings, phone calls and emails, the three-day event has been confirmed at the Brighton Center for June this year – which coincided with the association’s 20th anniversary, as well as being their first in-person event since the pandemic.

The greatest conference of all time

Maxine Ficarra, CEO of PraxisAuril, said: “We were delighted to finally bring our PraxisAuril conference to Brighton.

“It turns out that pent-up demand from our Knowledge Exchange Network (the amazing professionals who help ensure academic research results in societal benefits – think vaccines!) for an in-person event meant that This was our largest conference to date.. We brought over 450 delegates to the city by the sea this year.

Brighton Center chosen for its sustainable credentials

Brighton Center was selected for its seafront location and enduring credentials. The conference center is accredited for the Soil Association’s Bronze Award “Food for life used here” and is aiming for silver this year. Other sustainable measures include:

  • Beef is banned and “Meatless Mondays” are introduced.
  • Water in canisters – not plastic. Delegates are also encouraged to bring their own bottles and refill them at the water fountains located throughout the venue.
  • Food served in Bento boxes to reduce waste
  • LED lighting and renewable energy.
  • Clients receive a list of sustainable suppliers for their conferencing needs
  • Brighton Center staff organize a beach clean-up with the VisitBrighton team twice a year.

Beneficial effects on the economy and the community

Emma Thurlow, Business & Sales Manager, Brighton Centre, said: “As a council-owned venue, I believe community and sustainability must be at the heart of everything we do at Brighton Centre.

“Having spent seven years with VisitBrighton prior to this role, I am fully aware of the huge multiplier effects that major conferences like PraxisAuril have on our economy and, therefore, the community.

“I’m also very aware that we don’t just pay lip service to an idea of ​​sustainability, or greenwashing, and it just becomes part of our corporate culture.”

The city’s conference centers support its carbon neutral commitment

Brighton is an ideal location for those wishing to organize their event in a sustainable way.

Councilor Martin Osborne said: “Brighton & Hove is committed to becoming carbon neutral by 2030, and our conference facilities are supporting the city to achieve this.

“As one of the first councils in the country to declare a climate and biodiversity emergency, we aim to lead the way. We are proud to have won the inaugural Gold Sustainable Food Places Award.

“Getting around the city on foot is easy: everything your delegates might want or need is less than a ten-minute walk away. We also have a smart bike share program, BTN BikeShare, which can be used by visitors, and an excellent public transport system.

“Add to that the range of accommodation, vibrant nightlife, charming seaside location and beautiful countryside on our doorstep, and it’s easy to see why we have an unbeatable deal!”

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